Trade Marketing in Vietnam: Field-Tested Lessons from the Electronics Retail Front Line
The Vietnamese home appliance market is fiercely competitive. After years of running trade marketing for Midea in Vietnam,...
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Branding
2 Articles
Brand Sculpting: The Art of Identity in the Digital Realm
The Problem with Most Brands Most brands are assembled, not designed. They inherit fonts, copy color palettes, and follow...
@Tran Phuong Man
A Nomad in the Digital Realm exploring Tech, Culture, & Ideas
